Selecting the Right Attribution Model for Inbound Marketing
Ok guys I am finally back with a post on web analytics. Those of you who have been requesting an analytics post from me may find this post to be the most informative of all the analytics posts I have...
View ArticleYou are doing Google Analytics all wrong. Here is why
I have dealt with hundreds of Google Analytics accounts in my career and have seen lot of issues from incorrect tracking code, selecting wrong KPIs to analyzing data without custom reports &...
View ArticleAttribution Modeling in Google Analytics – Ultimate Guide
Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging. It forces you to use both your left and right brain simultaneously. It is something...
View ArticleGoogle Adwords Attribution – Introducing Effective Click Optimization
This blog post is in conjunction with the post How to do Attribution Modeling in Google Analytics – Ultimate Guide. If you have not already read this post then I would highly recommend you to read...
View Article8 Super Awesome Google Analytics Conversions Segments you Must use
Of late on ‘LinkedIn’ I was asked this question “how I can determine the influence of display on organic search in Google analytics”. I think it is an excellent question and I am sure every marketer...
View ArticleHow to Analyze and Report the True Value of SEO
I am going to outline the process I follow to determine the true value of SEO campaigns. For any organic search campaign you would be interested in knowing: How the campaign has performed or is...
View ArticleMost kept Secret about Direct Traffic in Google Analytics
Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic for good. What...
View ArticleSuper Advanced Not Provided Keywords Analysis in Google Analytics
Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We...
View Article6 Keys to Digital Success in Attribution Modelling
Today I am going to share with you the ‘6 keys to success’ in attribution modelling. Learn my tricks and tips and your success in attribution is guaranteed Understand Customers Purchase Journey...
View ArticleThe Geek Guide to implementing Attribution Modelling
Learn to “implement” attribution modelling in your organizational setup. Lot has been written about attribution modelling over the years. But talking about attribution is the easy bit. Implementing...
View ArticleAdvanced Attribution Modelling in Google Analytics
This post is a featured request from lot of subscribers of seotakeaways who have been asking me questions on advanced attribution modelling features provided by Google Analytics since I first wrote...
View ArticleSelecting the Best Attribution Model for Inbound Marketing
The following article is in conjunction with the post: Google Analytics Attribution Modeling – Complete Guide. Read that post if you have not already read it to understand the fundamentals of...
View ArticleYou are doing Google Analytics all wrong. Here is why
I have dealt with hundreds of Google Analytics accounts in my career and have seen lot of issues from incorrect tracking code, selecting wrong KPIs to analyzing data without custom reports &...
View ArticleGoogle Analytics Attribution Modeling – Begineers Guide
Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging. It forces you to use both your left and right brain simultaneously. It is something...
View ArticleGoogle Adwords Attribution – Introducing Effective Click Optimization
This blog post is in conjunction with the post How to do Attribution Modeling in Google Analytics – Ultimate Guide. If you have not already read this post then I would highly recommend you to read...
View Article8 Google Analytics Conversions Segments you Must use
Of late on ‘LinkedIn’ I was asked this question “how I can determine the influence of display on organic search in Google analytics”. I think it is an excellent question and I am sure every marketer...
View ArticleAnalyzing SEO and Reporting its True Value
I am going to outline the process I follow to determine the true value of SEO campaigns. For any organic search campaign you would be interested in knowing: How the campaign has performed or is...
View ArticleGoogle Analytics Direct Traffic – Most kept Secret
Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic for good. What...
View ArticleGoogle Analytics Not Provided Keywords Analysis – Ultimate Guide
Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We...
View Article6 Keys to Digital Success in Attribution Modelling
Today I am going to share with you the ‘6 keys to success’ in attribution modelling. Learn my tricks and tips and your success in attribution is guaranteed Understand Customers Purchase Journey...
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