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Baseline and Custom Attribution Models in Google Analytics

  This article is in conjunction with the article: Beginners guide to Attribution Modelling in Google Analytics where I introduced the concept of attribution modelling in the context of Google...

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Selecting the Best Attribution Model for Inbound Marketing

    In this article, I am going to highlight the issues with existing attribution models like: ‘last touch attribution’ and the ‘first touch attribution model‘. I am also going to introduce you to my...

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You are doing Google Analytics all wrong. Here is why

  I have dealt with hundreds of Google Analytics accounts in my career and have seen lot of issues from: incorrect tracking code, selecting wrong KPIs to analysing data without using custom reports...

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Attribution Modelling in Google Adwords – Complete Guide

  Attribution modelling is a very broad topic. This article talks only about understanding and using attribution modelling in relation to Google AdWords. To understand the basics of attribution...

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8 Google Analytics Conversions Segments you Must use

  Of late on ‘LinkedIn’ I was asked this question “how I can measure the influence of PPC on organic search in Google Analytics?” I think it is an excellent question and I am sure every marketer would...

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How to analyse and report the true value of your SEO Campaign

    For any organic search campaign you would be interested in knowing three aspects of the campaign: How the campaign has performed? How organic visitors have consumed your contents? How the organic...

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Google Analytics Not Provided Keywords Analysis – Ultimate Guide

    Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We...

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How to measure & improve the Quality of SEO Traffic through Google Analytics

  They say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you one powerful method to effectively measure the quality of your SEO traffic in...

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How to use ZMOT to increase Conversions and Sales exponentially

    Zero moment of truth or ZMOT is the term coined by Google’s Jim Lecinski in 2011. ZMOT is the most powerful moment in a customer journey to purchase. This is because ZMOT shapes the consumer’s...

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6 Keys to Digital Success in Attribution Modelling

  Today I am going to share with you the ‘6 keys to success’ in attribution modelling. Learn my tricks and tips and your success in attribution is guaranteed. Understand Customers Purchase Journey...

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How to explain attribution modelling to your clients

    Learn to explain attribution modelling to your clients that actually make sense to them.   Other articles on Attribution Modelling: #1 You are doing Google Analytics all wrong. Here is why #2...

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Google Analytics Attribution Modeling – Beginners Guide

  Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging. It forces you to use both your left and right brain simultaneously. It is something...

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Understanding Missing Touch Points in Attribution Modelling

  In the context of attribution modelling in Google Analytics and adwords, A touch point is an exposure to a marketing channel. There are two types of touch points: #1 Online touch point – It is an...

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Understanding View-Through conversions In Google Adwords

  In Google Adwords there is a metric called ‘view-through conversion’ which is used to measure the performance of your Google Display network ads. View-through conversion happens when a user completes...

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View-through conversion tracking in Google Analytics

  This articles is related to Attribution modelling in Google Analytics. If you are brand new to Attribution Modelling then I would suggest to read this article first: Beginners Guide to Google...

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Attribution Model Comparison Tool in Google Analytics

  # Is organic search advertising (SEO) undervalued or overvalued? # If I invest in SEO, then how much incrementality does SEO can bring to my business bottomline? # How can I make my PPC campaigns...

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Understanding Shopping Carts for Analytics and Conversion Optimization

  Shopping carts play a very important role in conversion optimization, in fixing multi-device and multi-channel attribution issues and in accurately tracking sales data, across devices and platforms....

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How to valuate Display Advertising through Attribution Modelling

  # How my display advertising can be valued from different perspective? # Is Display advertising undervalued or overvalued under: last click and last non direct click attribution model? # If I invest...

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